Privacy Policy
Last Updated: 2026
Queen of Keepsakes ("we," "us," "our," or "Company") operates the queenofkeepsakes.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using queenofkeepsakes.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when subscribing to newsletters or completing forms.
- Technical Data: IP address, browser type and version, operating system, referral source, and pages visited.
- Cookies and Tracking: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and navigation patterns.
- Affiliate Tracking Data: Information related to affiliate links, referrals, and conversions for Mystake and other casino partners.
2. How We Use Information
We use the information we collect for the following purposes:
- Site Analytics: To understand user behaviour, measure Site performance, and generate statistical reports.
- Affiliate Tracking: To track referrals, monitor conversions, and process affiliate commissions with Mystake and partner casinos.
- Site Improvement: To enhance Site functionality, user experience, and content relevance.
- Communication: To send newsletters, updates, and promotional content (with your consent where required).
- Compliance: To comply with legal obligations and protect our legal rights.
3. Cookie Policy
Our Site uses cookies and similar tracking technologies to collect and store information about your browsing activity.
Types of Cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and conversions for Mystake and casino partners.
- Marketing Cookies: Used to deliver personalised advertising and measure campaign effectiveness.
Cookie Management:
You can control cookies through your browser settings and opt out of non-essential cookies at any time. However, disabling certain cookies may affect Site functionality. You can also use industry opt-out tools such as the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) to manage tracking preferences.
4. Third-Party Links
Our Site contains links to third-party websites, including Mystake and other casino and affiliate partners. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions.
When you click on affiliate links and visit partner casino sites, you are subject to their terms, privacy policies, and responsible gambling policies. Queen of Keepsakes does not control, endorse, or accept liability for the content, services, or practices of third-party operators.
5. Your Rights
Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data in certain circumstances ("right to be forgotten").
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to processing for marketing, analytics, or legitimate interests.
- Right to Withdraw Consent: You may withdraw consent to data processing at any time.
If you believe we have misused your data, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Specifically:
- Email and contact data is retained for the duration of your subscription or relationship with us, plus 30 days after unsubscribe.
- Technical and usage data is retained for up to 12 months for analytics purposes.
- Affiliate tracking data is retained for up to 24 months for commission verification and compliance.
- Cookies are retained according to their individual expiration settings, typically ranging from session-based to 24 months.
Where you exercise your right to erasure, we will delete your data promptly unless we are required to retain it for legal, compliance, or legitimate business purposes.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Website: queenofkeepsakes.co.uk
We will respond to your inquiry within 30 days of receipt.
Disclaimer: This website is an affiliate partner of Mystake and other online casinos. We encourage responsible gambling. If you or someone you know has a gambling problem, please seek help from Gamblers Anonymous or the National Problem Gambling Clinic.